Skip the comments and grab the delivery schedule here.
Hello Beautiful Brothers and Sisters of Wisconsin,
When Kwik Trip asked us if we could make a beer inspired by Urge Tracks ice cream, I had to take the spoon out of my mouth and put the tub of Urge Tracks back in the freezer so we could talk turkey. We love this ice cream! And Ryan has really outdone himself with this beer! The cherry on top is that Ryan and our production team figured out how to slightly nitrogenate this beer in the can (our first attempt at nitrogenation in the package). Props go out to the craft beer community as we got some tips from our peers.
It is not intended to be a fully nitro-beer but the nitro tilt offers extra creaminess that washes down the beautiful peanut butter cup aroma and flavor. To best enjoy the beer we suggest a hard pour into a pub glass. Let that nitrogen mix and develop before diving in. I can think of at least one ice cream you could enjoy while waiting!
We hope this beer and the label puts a smile on your face and keeps you warm during this deep winter cold-spell! Cheers!
Logistics and FAQ’s
1. Attached to this blog is the delivery schedule to every store that is receiving cases of Urge Tracker. This should be every Kwik Trip and Stop and Go in WI.
2. Please use the delivery schedule to responsibly seek out this beer and limit your time in close proximity with all of your neighbors.
3. Minnesota convenience stores cannot accept this beer because the alcohol is above 3.2% alcohol. Contact your MN legislators to bring the alcohol laws into the 21st century!
4. Karben4 does not currently distribute to Iowa. Sorry to my Hawkeye brethren. Internal discussions are in the works…Let us know if you have your favorite beer wholesalers.
5. If you cannot find Urge Tracker, you can always come to the Karben4 taproom to get as much as you want. You can order to-go or curbside at karben4.com. You can also walk-in and pick the beer out of our beer fridge. We are open 7 days per week and located at 3698 Kinsman Blvd. in Madison.
6. Please be patient. Unlike most Kwik Trip store items, beer is delivered and merchandised by 3rd-party beer wholesalers. Karben4 has 11 beer wholesalers in WI and all of them are working overtime to get you this beer as fast as possible, this week. It is not Kwik Trip’s fault that this process takes several days; rather it is the function of the regulatory nature surrounding the beverage alcohol industry.